Wednesday, 15 May 2013

AGA Private Classes


The AGA can look a little alarming if you aren’t used to cooking on it. All of us in the shops came at AGA from a pretty blank start. My granddad had one, so I had seen them being used, Giovanna had never even heard of them, Costa Rica generally being a touch too warm for a heat storage cooker. Modestas having transferred over from la Cornue in Brompton Road had used the shop AGA for heating his lunch up but other than that they aren’t all that popular in Lithuania. Over in Knightsbridge Jess had used one occasionally at friends houses and Nadia, being Italian isn’t daunted by anything to do with cooking.

What I’m saying is we have all had to learn on the job.  An early part of our training was being given a cookery book, told to choose a recipe and get started. It is impossible to sell a cooker based on how well it cooks, if you can’t cook on it yourself.

We have all made some spectacular mistakes on the AGA, so if you had an accident recently don’t be embarrassed – you aren’t alone! The first day after we had moved shops I thought to help make friends with the Divertimenti staff here at Marylebone it would be prudent to make some biscuits. I used an old favourite (Lucy Young’s Secret of AGA Cakes – Jazzy’s Gingerbread Men), put them in the oven, then phone rung, a customer came in, 30 minutes later (and 20 minutes longer than the biscuits should be cooked for) I opened the oven door, the biscuits were now charcoal and the shop filled with the smell of burnt ginger. It wasn’t the best of introductions to either me, or the AGA.

We have had a lot of practice and love to pass that knowledge on to others, so in addition to our group classes, we do private ones. These tend to be similar to a beginner’s guide class but can be arranged for any time and date to suit you. We can also tailor them to pretty much any dietary requirements or tastes, so if you have any allergies, want to know how to cook the perfect dhal, or can’t buy an AGA until you are sure you’ll be able to make a quiche without the dreaded soggy bottom then just ask, between us all we’ve cooked most things.

Giovanna and I had a class on Monday for a new owner who couldn’t make one of our group classes before her AGA goes in, she went away filled with enthusiasm and is looking forward to installation day and no longer having to cook everything on a camping stove. Here’s a photo of the rather marvellous quiche we made.



If you are interested in coming to a private class email Jess or me on jess@agalondon.co.uk or rosie@agalondon.co.uk they cost £50 for Monday - Friday during the day or £70 for and evening or weekend. 

Thursday, 9 May 2013

The AGA Spring Sale (and our first birthday!)


The AGA Spring Sale

AGA at Divertimenti’s first birthday.

It has officially been a year since we moved in to our new homes in Divertimenti.

By now you would expect all the boxes to be unpacked, all the new systems to be in place and for us to know where everything is! Most of those things are true, all but one box is un packed here at Knightsbridge, I’m not sure what is left in that last box but I bet it will come in really useful one day, just like that box of 500 green paper files I found last week... Systems are definitely in place, we even have a new computer to work from which makes Nadia look very efficient, working from two computers at once!
I still don’t quite know where everything is stored, bin bags for example, just seem to turn up when I need them.
                       
As a special present to celebrate our first birthday AGA have launched the Spring Sale, well that could just be a coincidence but it is a great excuse to order your cooker.

There is the option of a half price Module, which is a £1500 discount. Plus up to £2000 off the price of the appliance, if you include the possibility of a free signature colour then you can save up to £3500 on a beautiful new AGA.
If discounts aren’t your thing then we are also offering the option of a free AGA Refrigerator.

The sale is on until the end of May so there is still plenty of time to take advantage of the wonderful offers.

To celebrate this birthday for a little longer we are also offering a 10% discount on AGA Cookware* to anyone who reads this little blog. Just pop in to either AGA at Divertimenti store and mention it to the AGA staff.

*doesn’t include kettles,  books or electricals